Rotherham United “proud” to receive GreenCode accreditation
Rotherham United Football Ground. Image: Steve Daniels, Creative Commons.
By Jack Evans
March 17, 2025

An award winning community kit Swap Shop was one of the sustainable wins that contributed to Rotherham United becoming the third English football team with GreenCode Accreditation last week. 

The Millers were the first third tier team in the English Football League (EFL) to undertake the assessment to become a member of the GreenCode, which was first launched four years ago.

Sam Groves, Stadium Manager at Rotherham United, said: “We’re proud to be taking notable steps towards a greener future here at Rotherham United.

“We see this as just the start of our commitment to making a positive impact on and off the pitch at the AESSEAL New York Stadium and in the wider community.”

The club has been praised previously for its commitments to environmental sustainability, including providing sustainable travel and the aforementioned swap shop.

The shop, which ran from November 2023 to early 2024, allowed fans to swap or donate old football kit as well as children’s clothes and warm coats.

The League One team also ran a one-off football boot swap shop, before their game against Huddersfield Town in 2024.

Georgie Kelly, a former Millers striker who was present at the Swap Shop’s launch, said: “There is some really good, barely used stuff here which people have generously donated.

“It makes so much sense from a financial and environmental point of view to come and take advantage of this.”

The GreenCode scheme supports EFL clubs to improve environmental operations and practices, and was updated this year to introduce a new tier system for participants, including ‘Bronze’, ‘Silver’ and ‘Green’ categories.

To gain higher status, clubs need to publish environmental policies and also appoint staff responsible for sustainability. 

Two other clubs have received GreenCode accreditation in the EFL, with Bristol City and Plymouth Argyle being recognised for their efforts.

Ben Fisher, EFL Sustainability Coordinator, said: “Everyone at the EFL is delighted to present our first round of Green Club Awards and to celebrate their success on our journey towards becoming a more environmentally sustainable League.

“All three clubs have worked tirelessly throughout the process.”