A new study shows Black Friday profits fell in the UK by three quarters of a million pounds this year compared to last.
But Sheffield shopkeepers defied the odds with many saying it was busier than expected.
An assistant from the Body Shop said “We improved on last year which we weren’t expecting. No idea why that is because as far as I’m aware that’s not following any trends”.
With the cost of living crisis ongoing it was unclear whether Black Friday would appeal to shoppers this year.
After the lifting of Covid restrictions in person sales were up nationally by half a million pounds but there were fewer online purchases.
The popularity of Black Friday has decreased for some people in Sheffield who believe the sales to be a scam. We spoke to locals who said they think shops put the prices up and them reduce them to give the illusion of a bargain.
Some shoppers said they stayed home this year as they feel it is “too much hassle” with “people running about like headless chickens”.
Businesses like Lush chose not to take part in Black Friday saying as a sustainable company they feel sales can undercut fair pay to suppliers.
As the UK enters a recession we may see more signs of people holding back on shopping.
