A Sheffield pub has launched a pint made as a collaboration between two independent breweries from Sheffield and Manchester.
‘The Beautiful North’ ale was unveiled at The Hallamshire House on 9 December, in partnership with Kelham Island Brewery and Manchester-based Blackjack Brew Company.
The limited edition ale is named as a nod to the band, The Beautiful South, who have deep ties to the north of England.
It is presented as a trans-Pennine collaboration that brings together two cities with strong cultural links.
Jack Williams, 23, Sales Representative for Blackjack, said: “It’s something that’s so important for independent breweries, It’s about building a community and showcasing our beers in areas we don’t usually get to as much.”
The launch took place at the Hallamshire House in Crookesmore, where Doug Simpson, 32, is the general manager.
He said: “We’re very excited to be the first pub to serve The Beautiful North.”
With rising staff costs and bills, pubs rely on the Christmas period to draw in big crowds.
Mr Simpson talked of the importance of events like this, and advertised the pub’s calendar for their biggest month of the year below:
The collaboration involved the Kelham Island team touring the Blackjack Brewery in the Northern Quarter of Manchester, and exchanging ideas and techniques used to create their unique products.
The Beautiful North is described as a fruit bowl of flavours, bursting with fresh citrus, mango and peach.
It is featured alongside other Blackjack beers in the Hallamshire House including Squalor, a dark lager and Shambles, an American amber.
Local patron and ale enthusiast, Sam Jenkins, 24, said the ale was “exactly the kind of thing he was looking for after work.”
Following the launch at the Hallamshire House, there was a sister event at the Smithfield in Manchester on Thursday 11 December.




