The England Football Association’s latest campaign, Made for this Game, pitches football as an inclusive sport where women and girls can belong through equal opportunities and access.
Sue Day, Director of Women’s Football the FA, said: “We’ve created Made for This Game to reiterate a clear message to every woman and girl in the country, that no matter your age, ability or background, football is a sport where you belong.”
The campaign was initially launched last week on 26 February, the day of England’s UEFA Women’s Nations League meeting with Spain.
The ‘goal’ is to continue the drive to unlock equal opportunities for all women and girls to access, participate and thrive in football, whilst showing it is a sport where they belong.
Made for this Game kick starts with the Biggest Ever Football Session on Friday 7 March.
Schools across the country will be holding football sessions specifically for girls during lunchtime and before or after school.
Last year 5,000 schools took part in the scheme, including many in South Yorkshire.
This follows the success of the FA’s previous campaign, Let Girls Play, which began in October 2021.
According to the FA, Let Girls Play led to a 56% increase in the number of women and girls playing football.
Molly Wilson, Football Development Officer for Women and Girls at Sheffield and Hallamshire County Football Association, said: “The previous campaign seemed like girls had to ask for permission to play.
“We are excited to give women and girls in South Yorkshire more encouragement to get involved as football was made for everyone!”
Ms Day said: “While so much progress has been made to create opportunities for women and girls in football, we know there is so much more to do, so the hard work to create true equality across the game continues.”
In 2024, a survey by Women In Football found that 89% of women said that they experienced discrimination working in the sport.
The Lionesses took to Instagram to show their support for the new campaign, their caption said: “On and off the pitch.
“A space to just be you.”
