A generous business owner and his nine-year-old daughter have launched their third annual fundraiser to support vulnerable families at Christmas.

Dean Whitehouse, owner of DW Interiors in Rotherham, has run the festive fundraiser since 2022. 

He uses the funds to donate toys, clothes, and Christmas dinner ingredients to local food bank, South Yorkshire Street Angels (SYSA). 

Mr Whitehouse said: “As the cost-of-living crisis goes on, it’s so important to help families who need it, it feels good to give something back. 

“My daughter loves to get involved, she helps me choose the toys we are donating.” 

The local businessman set a target of £2,000 to help 12 families over the festive period.

So far, £1,138 has been raised on GoFundMe, and £1,500 has come from direct donations, putting the fundraiser on track to raise over £3,000.

According to Rotherham Borough Council, 22.1% of children in Rotherham are affected by income deprivation, 3.1% higher than the national average. 

SYSA, in Rotherham, helps vulnerable families access food, clothing, and other essential services year-round, including at Christmas. 

Jessica, a volunteer at SYSA, said: “We ensure everyone can enjoy Christmas, no matter their income. 

“Dean and his daughter have been so helpful over the past few years.”

Alongside the online donation page, Mr Whitehouse has placed cash collection tubs across the pubs and cafes he partners with. 

Mr Whitehouse said: “This year is our biggest fundraiser yet, it’s growing every year.”

The fundraiser receives support from businesses across South Yorkshire, including Crest Regalia, C J Carley, 360 Degrees Sol Tanning, and others.

He said: “I wouldn’t be able to do it alone.”

“I advertise on Facebook and it surprises me how many people end up getting involved.” 

Mr Whitehouse will collect the funds on 18 December and donate to SYSA on 23 December.