Customers got a free pizza this week at a Sheffield restaurant, if they brought a toy for a disadvantaged child.

Rudy’s Pizza launched their ‘Toy swap for pizza joy’ scheme this week at their Division Street restaurant and other branches across the country to collect toys for children that otherwise might not get one.

Any customer who brought an unwrapped toy for a child aged between 5-12 could swap it for a pizza of similar value, with up to four toys being exchanged for pizza.

Rudy’s Pizza partnered for this campaign with Cash For Kids, a charity that works to improve the lives of disadvantaged kids and young people in the UK.

Lauren Baxter, Partnership Manager at Cash for Kids, said: “Once again as cost-of-living pressure continues to hit families across the UK, we are seeing a huge level of demand for support. This year to date application levels are already over 20% higher than in 2023. “

“We are absolutely thrilled to be working with Rudy’s Pizza this year. Giving away a free pizza in exchange for donating a gift to a disadvantaged child is such a lovely way to thank supporters for their kindness.”

Fiona Cooper founded The Joybank in Sheffield, a charity that promotes the importance of playing with toys for children’s development.

She said: “Toys are as important as food for children.

“Many studies have shown that children can learn through interaction and toys offer hands-on possibilities that can instill basic skills that can benefit children for the rest of their lives.”