A Sheffield charity is encouraging people to get active to raise awareness of period poverty in South Yorkshire. 

Menstruation Matters launched ‘Go With the Flow’ this morning, a month-long campaign which sets biking, running and walking challenges for participants to complete across Sheffield and the Peak District.

Those involved are asked to wear red while exercising and share photos online to spread the message.

Campaign trustee, Emily Milne, said: “A lot of people don’t know what period poverty is. At Menstruation Matters, we believe having access to period products is a human right, not something you should have to purchase.

“This is a good excuse to get out there and exercise while raising awareness of and money for a good cause.”

Milne also hopes the campaign will tackle the stigma around menstruation, something which she believes still exists.

A new route will become available to runners and cyclists every Monday for the next four weeks and prizes will be available for those who complete the fastest times.

Money raised throughout the campaign will help the charity to continue distributing menstrual products to women’s shelters, refuge centres, food banks and schools in the area.

Aimee Brownlow, 23, is among those joining in. She said: “It is lovely getting involved with a local Sheffield charity and raising money for such an important cause.

“Any excuse to get out to the Peak District is a bonus. I do a bit of running and cycling but this campaign is inspiring me to do more.”

For more information, see here.