(Credit: The Leadmill)
Sheffield’s longest running music venue and nightclub say online events are helping to push their brand.
The Leadmill, who have hosted the likes of Arctic Monkeys and Oasis throughout the years, began virtual live-streaming during the first lockdown, in order to “boost morale.”
Promotions manager, Bethany Okogba, said the events have provided a taste of normality and showcased what they have to offer.
She said: “We’ve had loads of regulars attending, so it has been fantastic to connect with them and show what we are working on.
“The livestreams are free to join, but we do push for donations to pay that will support us and pay for the DJ’s, they are also important for the future of the brand.”
perfect saturday night if you ask me @Leadmill pic.twitter.com/0N2Lwbyw4Q
— em (@emxlyyyy_xo) March 13, 2021
The music industry has faced a tough 12 months, with Sheffield’s longest running music venue amongst those who have struggled throughout the pandemic.
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Funding from an Art Council grant and a crowdfunder by the Arctic Monkeys has enabled the Leadmill to stay afloat during these uncertain times.
“It has been super tough and draining for us because we were never sure when we would be back, but the funding has helped us to the other side,” said Miss Okogba
A week of events are set to take place between the 21-27 June, to celebrate its reopening after lockdown and getting things back underway.
“We don’t do it for money, we do it for the love of live music and events, and to help bands who will one day go on to play at Glasto. It would be devastating if we had to reschedule opening again.”
Finally the news we’ve all been waiting for! 🎉
It’s looking like we’ll be back, running at full speed with standing capacity club nights at the end of June 🤞
Expect a full week of packed out parties, from the very second we’re allowed them! pic.twitter.com/NPMcc7hx7n
— The Leadmill (@Leadmill) February 22, 2021
