Sheffield’s F4 driver unveils new car with Made in Sheffield
By Madeleine Rousell
March 24, 2025

A teenage rising star of motorsport has revealed his new car for the upcoming F4 season with support from Made in Sheffield.

Rowan Campbell-Pilling, 18, celebrated the occasion last week outside the town hall with both the Lord Mayor Jayne Dunn and The Master Cutler Phil Rodrigo.

Made in Sheffield’s support means that Mr Campbell-Pilling can showcase the prestigious mark on his race-car, helmet, and suit for his upcoming Formula 4 season.

Made in Sheffield launched in 2005 and is the result of a partnership between the Sheffield Chamber of Commerce, The Company of Cutlers, and Sheffield City Council.

Traditionally, it gives manufacturing companies the opportunity to display the mark and showcase their heritage, and is described as “a symbol of the City region’s ongoing commitment to quality and excellence”. However, in recent years, the Mark is shown by companies in sectors that go beyond traditional manufacturing, being bestowed in other areas such as theatre.

Charles Turner, chairman of Made in Sheffield, said: “We are delighted to support Rowan and, through him, raise awareness of both this City’s sporting legacy but also the manufacturing industries of this region.

“Made in Sheffield is about quality products, and these require skill to manufacture, so supporting young talent from the region is incredibly important to us. Rowan shows that success in motorsport, like engineering, needs hard work and passion so we are proud to celebrate with him.”

Speaking about being able to show and wear the mark, Mr Campbell-Pilling said: “I’m honoured to be able to place the Made in Sheffield Mark on my car, helmet and race suit for our upcoming season. To be able to represent the Steel City on this level means so much to me.”

He began karting at an early age, having success in the Daniel Riccardo Series (DRS), and being crowned its youngest-ever champion at 14 years old in 2021.

In 2024, he saw great success in his debut F4 season, finishing in a podium position in 21 of his 30 races.

His second season begins in April, where he will be driving for the JHR Developments team, which is located less than 10 miles from Sheffield in Dronfield.

Mr Campbell-Pilling said: “Throughout my journey, in karting and now in F4, as I pursue my dream of reaching the pinnacle of motorsport racing, I have always been proud of my Sheffield roots.

“As I continue to represent Sheffield and South Yorkshire in motorsport, I’m so grateful for the lasting support of all the team, our family, our friends, my wonderful fans and now Made in Sheffield too. It’s been brilliant to see everyone enjoying the journey we’re on.

“I’m really keen to build on this momentum and become a role model for the younger generation in our region – I’m constantly looking for ways to open more doors for youngsters in motorsport.”