Families anticipate spending more than £3,000 on average entertaining children over the school holidays this year, according to a survey.
On average, parents expect to fork out £3,045 keeping youngsters occupied outside term time during 2024, American Express found.
The estimate is on a “per child” basis, so families with more than one child are likely to end up spending more.
The research was released as families prepare for getaways during the Easter holidays.
The £3,045 total comprises sports activities, clubs, toys, books, magazines, games consoles, tech devices, meals out, days out, TV subscriptions and films.
