Despite the rising cost of living, a report commissioned by the University of Sheffield states that the city will retain the title of “real ale capital of the world.”
The Sheffield Beer Week will be taking place this week from the 4 to 10 March in Sheffield. This event follows the Indie Beer Fest and is one of the 362 beer attractions happening throughout the year in Sheffield.
The city counts 58 breweries, which represents one brewery per 10,000 inhabitants – more than anywhere else in the country.
With 417 pubs, locals consume 70% of the beer produced in Sheffield.
Sam Bennett, owner of the Grizzly Grains, said: “Indie Beer Fest is a brilliant showcase of what Sheffield has to offer in terms of being a hospitality and drinks producer.”
Jules Gray, organiser of the Sheffield Beer Week, said: “This event is lots of people coming together to celebrate the wonderful city that we live in, it’s something positive for the city, it supports the local economy and brings visitors that are not only “beer tourists.”
Studies such as the YouGov survey found that 18 to 24-year-olds consume fewer alcoholic beverages than ever before.
But despite this, beer tourism in Sheffield remains a big part of the economy.
Lucca Leal, 20, said: “Sheffield is a beer city, especially since as students we can afford good beers for just a few pounds.”
