Sheffield United Community College have announced they will be running a new Sports Business and Management course starting in September 2024.
This new course is ideal for students who have a passion for sport but do not want to go down the traditional coaching route and instead want to work behind the scenes.
The three-year course is being delivered in partnership with the University of South Wales as part of their contract with the English Football League.
It aims to teach students about marketing, managing people and projects, strategy and governance as well as developing their leadership and creative skills to prepare them for roles in the sports industry.
The college are promising a unique blended learning experience with opportunities for students to complete placements alongside their studies within both the football club and the community foundation itself.
Education Manager, Ryan Collins, said the course will teach students transferable business skills from a sports angle.
He said: “When you use examples from an area of something someone enjoys, they’re going to naturally be more committed to it, especially if they’re getting a placement in a football club.
“They’re going to be living and breathing their passion rather than working for a traditional business”.
Students will study from classroom suites in Bramall Lane, but will submit assignments to the University of South Wales and travel there twice a year to complete assessments.
The college already run a Football Coaching degree that has about 50 students enrolled, they are hoping this new course will have a cohort of 10 students.
Mr Collins said: “It’s a lot smaller scale than other universities, but it allows us to focus on quality and the level of support for each learner”.
Students can apply through UCAS and the University of South Wales and then will be invited to an interview stage before being offered a place on the course.
For more information about the course please visit the Sheffield United Community Foundation website.
