Sheffield residents have given their thoughts on the new KFC billboard, with one woman describing the new advertisement as “ugly”.

The billboard, which is impossible to miss, can be seen at the Castle Square tram stop.

One woman took issue with the message of the advertisement.

She said: “It’s promoting fast food which isn’t necessarily healthy.

“I think it would look better if it was a nice salad.”

However, one Sheffield resident was more optimistic about the hoarding’s introduction, arguing that it will add colour to the city.

He said: “It brightens it up around Castle Square, I must admit.

“It’s just a focal point rather than looking at empty buildings.

“So that can only be a good thing.”

Nevertheless, some of the public were scathing of the sign’s introduction. One elderly resident was biting in her criticism.

She said: “I think it just looks ugly.”