{"id":76853,"date":"2026-02-26T13:30:37","date_gmt":"2026-02-26T13:30:37","guid":{"rendered":"https:\/\/sheffieldwire.co.uk\/?p=76853"},"modified":"2026-02-26T13:30:39","modified_gmt":"2026-02-26T13:30:39","slug":"osedd-outdoors-the-sheffield-born-clothing-brand-supporting-people-living-on-the-streets","status":"publish","type":"post","link":"https:\/\/sheffieldwire.co.uk\/index.php\/2026\/02\/26\/osedd-outdoors-the-sheffield-born-clothing-brand-supporting-people-living-on-the-streets\/","title":{"rendered":"Osedd Outdoors: The Sheffield-born clothing brand supporting people living on the streets"},"content":{"rendered":"\n

Osedd Outdoors is a clothing brand with a difference. Under the “One worn = One given” policy, each purchase of walking apparel also provides a thermal blanket for someone living outside.<\/p>\n\n\n\n

Launched in Sheffield on the first day of 2026, Osedd Outdoors is the work of a local entrepreneur, 20-year-old Louis Grasier. He had been thinking about starting his own business for a while, but wanted to include an element of giving back at its core. “My passion is walking, so it made sense to create an outdoor clothing brand, but it had to have a bigger purpose.” He was inspired to use Osedd to support people experiencing homelessness by his Dad, whose care for people living outside has stuck with him from a young age.\u00a0<\/p>\n\n\n\n

At the core of Osedd is one principle belief: “Warmth and protection are basic needs, not privileges.” The outdoor apparel company has a dual purpose: providing walkers with high-quality gear, and providing people living outside in the city with much-needed material security. With rates of street homelessness across the UK at a record high, according to the latest ONS data<\/a>, initiatives like this one provide an extra layer of support for vulnerable people, as charities and government agencies find themselves over-stretched. Grasier is collaborating with local homelessness charities, like The Archer Project<\/a>, to distribute the items.\u00a0<\/p>\n\n\n\n

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Osedd Outdoors logo. Image credit: Osedd Outdoors<\/a>. <\/em><\/p>\n\n\n\n

Being homeless is often a complex experience, with people feeling both invisible and hyper-visible at the same time, explains Talya Stitcher, the charity’s Communications Officer. “A lot of the people we support often tell us in various ways that they feel very cut off or excluded from society, made to feel invisible in a lot of ways, and then forced to be visible in unpleasant ways,” she says. Grasier has reflected this in his branding: Osedd translates to “unseen”, which he says was chosen to reflect the ways in which people living outside are often unseen or invisible, as well as the unseen outdoors and the opportunity for people to get out and explore the natural beauty on our doorstep. Similarly, Osedd\u2019s logo depicts an eye without a pupil, which Grasier says represents how “people look but don\u2019t actually see” both people living outside and the vast array of natural beauty and wildlife around them.\u00a0 <\/p>\n\n\n\n

The Archer Project supported over 1,000 individuals experiencing homelessness in 2025, as well as providing over 23,000 meals and over 900 on-site medical appointments. Stitcher called Osedd a “fantastic initiative” and applauded the person-centered approach that Grasier has placed at the core of his business. “Our charity was born out of people from the cathedral congregation wanting to do something and wanting to help people, and that\u2019s exactly what Louis is doing himself,” Stitcher says. “That\u2019s really the heart of where that community support comes from. It\u2019s great to see, and we\u2019d love to see more.”\u00a0<\/p>\n\n\n\n

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The Archer Project building at the back of Sheffield Cathedral. Image credit: The Archer Project<\/em><\/p>\n\n\n\n

Support for Osedd has gone far beyond Sheffield. Grasier was one of six finalists who won $10,000 (around \u00a37,410) in the Dare to Dream<\/a> initiative hosted by the digital business platform, Stan for Creators. In a video call with one of their representatives, posted on social media<\/a>, Grasier shared his excitement. “This will help the business so much,” he says, “I genuinely think I can help so many people across the world.”\u00a0<\/p>\n\n\n\n

He emphasised the importance of using his business to help people in the right way and avoiding giving based on assumption. On Osedd\u2019s Instagram <\/a>and TikTok <\/a>accounts, he explained his market research process, which has centered around actually going out and talking to walkers and people living outside to develop his products. Grasier feels strongly about not recording these interactions for social media content: “I don\u2019t agree with filming vulnerable people for self-gain.”<\/p>\n\n\n\n

This has resonated with many of his followers. Alex Lumsden, Outreach Manager at Ben\u2019s Centre<\/a>, is particularly impressed with Grasier’s approach. Lumsden described being “instinctively sceptical” of people who film themselves helping vulnerable people for content, and sees Grasier\u2019s awareness of this as a refreshing alternative. Ben\u2019s Centre is a Sheffield-based charity that supports people impacted by substance misuse, many of whom also experience homelessness. <\/p>\n\n\n\n

In a similar vain, the thermal blankets provided through purchases from Osedd will not include any advertising for the brand. “I don\u2019t want to turn people into marketing, it\u2019s not about that it\u2019s just about giving them what they need,” Grasier says.\u00a0<\/p>\n\n\n\n

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