{"id":74404,"date":"2025-11-28T11:43:11","date_gmt":"2025-11-28T11:43:11","guid":{"rendered":"https:\/\/sheffieldwire.co.uk\/?p=74404"},"modified":"2025-11-28T14:48:27","modified_gmt":"2025-11-28T14:48:27","slug":"independent-bookshop-says-black-friday-sales-threaten-our-magical-places","status":"publish","type":"post","link":"https:\/\/sheffieldwire.co.uk\/index.php\/2025\/11\/28\/independent-bookshop-says-black-friday-sales-threaten-our-magical-places\/","title":{"rendered":"Independent bookshop says Black Friday sales threaten our &#8220;magical places&#8221;"},"content":{"rendered":"\n<p>A small bookshop owner is encouraging people to support local businesses among the mania of Black Friday.<\/p>\n\n\n\n<p>Kate Nixon, owner of Novel, an independent book shop on School Road, Sheffield, has drafted a digital manifesto to give people more options on how to shop.<\/p>\n\n\n\n<p>The newsletter encourages people to &#8220;log off, touch grass\/manhandle products, go to a real shop&#8221;.<\/p>\n\n\n\n<p>Mrs Nixon wrote: &#8220;It seems we&#8217;ve entered a new epoch as social media users and I don&#8217;t think many of us are having a very good time over on the apps!&#8221;<\/p>\n\n\n\n<p>Small businesses have traditionally struggled to compete on Black Friday, as large retailers like Amazon benefit from being able to slash prices even lower.<\/p>\n\n\n\n<p>Mrs Nixon told us that local businesses can offer people far more than just low prices: &#8220;Bookshops are pretty magical places.<\/p>\n\n\n\n<p>&#8220;You have to think of it as an experience more so than just a place you shop at.&#8221;<\/p>\n\n\n\n<p>Beyond just selling books, Novel puts on workshops, author events and is even organising a book festival with other independent retailers.<\/p>\n\n\n\n<p>Mrs Nixon is keen to empower people to make &#8220;tiny tweaks&#8221; that result in &#8220;a massive difference to the local economy&#8221;.<\/p>\n\n\n\n<p>She said &#8220;I really appreciate having things that are at a walkable distance from my home&#8221;.<\/p>\n\n\n\n<p>Some local retailers have decided to not engage with Black Friday at all.<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<p>Nick Dutch, Director of the Real Computer Shop on Ecclesall Road, Sheffield, said: &#8220;Black Friday is just another annoyance to us.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/sheffieldwire.co.uk\/wp-content\/uploads\/2025\/11\/IMG_5273-1024x683.jpg\" alt=\"Nick Dutch, Director of the Real Computer Shop on Ecclesall Road, Sheffield, shows a customer his selection of refurbished laptops.\" class=\"wp-image-74615\" style=\"width:543px;height:auto\" srcset=\"https:\/\/sheffieldwire.co.uk\/wp-content\/uploads\/2025\/11\/IMG_5273-980x653.jpg 980w, https:\/\/sheffieldwire.co.uk\/wp-content\/uploads\/2025\/11\/IMG_5273-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><figcaption class=\"wp-element-caption\">The Real Computer Shop (Source: Christopher Thomas)<\/figcaption><\/figure>\n\n\n\n<p>\u201cUnless you want an air fryer, or you want to get \u00a320 off a Switch, then most Black Friday deals are a con anyway.\u201d<\/p>\n\n\n\n<p>He believes that customers are tempted by low prices from large retailers, who look only to make as much money as possible.<\/p>\n\n\n\n<p>\u201cThey\u2019re set up to crush us all out,\u201d Mr Dutch said.<\/p>\n\n\n\n<p>Mrs Nixon believes that paying a little extra is worth it for what independent shops can offer.<\/p>\n\n\n\n<p>&#8220;We pay for the world we want,&#8221; she said. \u201cIt makes a massive, massive difference.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/sheffieldwire.co.uk\/wp-content\/uploads\/2025\/11\/IMG_5489-1024x683.jpg\" alt=\"A selection of books on a shelf in Novel, an independent book shop on School Road, Sheffield.\" class=\"wp-image-74632\" style=\"width:510px;height:auto\" srcset=\"https:\/\/sheffieldwire.co.uk\/wp-content\/uploads\/2025\/11\/IMG_5489-980x653.jpg 980w, https:\/\/sheffieldwire.co.uk\/wp-content\/uploads\/2025\/11\/IMG_5489-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><figcaption class=\"wp-element-caption\">Display of books at Novel (Source: Christopher Thomas)<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>A small bookshop owner is encouraging people to support local businesses among the mania of Black Friday. Kate Nixon, owner of Novel, an independent book shop on School Road, Sheffield, has drafted a digital manifesto to give people more options on how to shop. The newsletter encourages people to &#8220;log off, touch grass\/manhandle products, go [&hellip;]<\/p>\n","protected":false},"author":267,"featured_media":74556,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6,1],"tags":[595,9,338],"class_list":["post-74404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-uncategorized","tag-black-friday","tag-sheffield","tag-south-yorkshire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Independent bookshop says Black Friday sales threaten our &quot;magical places&quot; - Sheffield Wire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sheffieldwire.co.uk\/index.php\/2025\/11\/28\/independent-bookshop-says-black-friday-sales-threaten-our-magical-places\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Independent bookshop says Black Friday sales threaten our &quot;magical places&quot; - Sheffield Wire\" \/>\n<meta property=\"og:description\" content=\"A small bookshop owner is encouraging people to support local businesses among the mania of Black Friday. 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