{"id":70057,"date":"2024-12-13T14:38:31","date_gmt":"2024-12-13T14:38:31","guid":{"rendered":"https:\/\/sheffieldwire.co.uk\/?p=70057"},"modified":"2024-12-13T16:07:32","modified_gmt":"2024-12-13T16:07:32","slug":"heroic-rotherham-businessman-raises-over-1000-for-struggling-families","status":"publish","type":"post","link":"https:\/\/sheffieldwire.co.uk\/index.php\/2024\/12\/13\/heroic-rotherham-businessman-raises-over-1000-for-struggling-families\/","title":{"rendered":"Heroic Rotherham businessman raises over \u00a32000 for struggling families"},"content":{"rendered":"\n<p>A generous business owner and his nine-year-old daughter have launched their third annual fundraiser to support vulnerable families at Christmas.<\/p>\n\n\n\n<p>Dean Whitehouse, owner of DW Interiors in Rotherham, has run the festive fundraiser since 2022.&nbsp;<\/p>\n\n\n\n<p>He uses the funds to donate toys, clothes, and Christmas dinner ingredients to local food bank, South Yorkshire Street Angels (SYSA).&nbsp;<\/p>\n\n\n\n<p>Mr Whitehouse said: \u201cAs the cost-of-living crisis goes on, it\u2019s so important to help families who need it, it feels good to give something back.&nbsp;<\/p>\n\n\n\n<p>\u201cMy daughter loves to get involved, she helps me choose the toys we are donating.\u201d&nbsp;<\/p>\n\n\n\n<p>The local businessman set a target of \u00a32,000 to help 12 families over the festive period.<\/p>\n\n\n\n<p>So far, \u00a31,138 has been raised on <a href=\"https:\/\/www.gofundme.com\/f\/christmas-toys-food-and-essentials-over-this-christmas\">GoFundMe<\/a>, and \u00a31,500 has come from direct donations, putting the fundraiser on track to raise over \u00a33,000.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"774\" height=\"1024\" src=\"https:\/\/sheffieldwire.co.uk\/wp-content\/uploads\/2024\/12\/4F2CC609-FA3B-4BD4-A7DF-96C7788FF8F0-774x1024.jpeg\" alt=\"Children's toys. \" class=\"wp-image-70070\" style=\"width:443px;height:auto\" \/><figcaption class=\"wp-element-caption\"><em>A pile of the toys Mr Whitehouse has donated in previous years.<\/em><\/figcaption><\/figure>\n\n\n\n<p>According to <a href=\"https:\/\/moderngov.rotherham.gov.uk\/documents\/s144061\/Rotherham%20School%20Lifestyle%20Survey.pdf\">Rotherham Borough Council<\/a>, 22.1% of children in Rotherham are affected by income deprivation, 3.1% higher than the national average.&nbsp;<\/p>\n\n\n\n<p>SYSA, in Rotherham, helps vulnerable families access food, clothing, and other essential services year-round, including at Christmas.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Generous Rotherham business owner raises over \u00a31,000 for vulnerable local families at Christmas\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/iFLY_nfFwbs?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Jessica, a volunteer at SYSA, said: \u201cWe ensure everyone can enjoy Christmas, no matter their income.&nbsp;<\/p>\n\n\n\n<p>\u201cDean and his daughter have been so helpful over the past few years.\u201d<\/p>\n\n\n\n<p>Alongside <a href=\"https:\/\/www.gofundme.com\/f\/christmas-toys-food-and-essentials-over-this-christmas\">the online donation page<\/a>, Mr Whitehouse has placed cash collection tubs across the pubs and cafes he partners with.&nbsp;<\/p>\n\n\n\n<p>Mr Whitehouse said: \u201cThis year is our biggest fundraiser yet, it&#8217;s growing every year.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"465\" height=\"587\" src=\"https:\/\/sheffieldwire.co.uk\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-13-125225.png\" alt=\"Business owners pose with presents. \" class=\"wp-image-70078\" srcset=\"https:\/\/sheffieldwire.co.uk\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-13-125225.png 465w, https:\/\/sheffieldwire.co.uk\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-13-125225-238x300.png 238w\" sizes=\"(max-width: 465px) 100vw, 465px\" \/><figcaption class=\"wp-element-caption\"><em>Businesses involved in the fundraiser (left to right) C J Carley, 360 Degrees Sol, DW Interiors, Station Hotel, Crest Regalia.<\/em><\/figcaption><\/figure>\n\n\n\n<p>The fundraiser receives support from businesses across South Yorkshire, including Crest Regalia, C J Carley, 360 Degrees Sol Tanning, and others.<\/p>\n\n\n\n<p>He said: \u201cI wouldn\u2019t be able to do it alone.&#8221;<\/p>\n\n\n\n<p>\u201cI advertise on Facebook and it surprises me how many people end up getting involved.\u201d&nbsp;<\/p>\n\n\n\n<p>Mr Whitehouse will collect the funds on 18 December and donate to SYSA on 23 December.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A generous business owner and his nine-year-old daughter have launched their third annual fundraiser to support vulnerable families at Christmas.<\/p>\n","protected":false},"author":190,"featured_media":70065,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6],"tags":[598,794,580,9,338],"class_list":["post-70057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-christmas","tag-cost-of-living","tag-fundraising","tag-sheffield","tag-south-yorkshire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Heroic 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