{"id":33174,"date":"2021-04-26T15:28:34","date_gmt":"2021-04-26T14:28:34","guid":{"rendered":"https:\/\/www.sheffieldwire.co.uk\/?p=33174"},"modified":"2021-04-26T15:28:34","modified_gmt":"2021-04-26T14:28:34","slug":"beat-the-street-council-to-encourage-families-to-exercise-by-turning-city-into-a-playground","status":"publish","type":"post","link":"https:\/\/sheffieldwire.co.uk\/index.php\/2021\/04\/26\/beat-the-street-council-to-encourage-families-to-exercise-by-turning-city-into-a-playground\/","title":{"rendered":"Beat the Street: Council to encourage families to exercise by turning city into a playground"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Sheffield is to be turned into a &#8220;giant game&#8221; as a free council initiative aims to get more families active this summer.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Beat The Street wants to encourage communities to &#8220;walk, cycle, run, scoot and roll\u201d across the city between June 16 and July 28.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Lamp posts across Sheffield will have \u2018Beat Boxes\u2019 installed on them which players can scan to earn points.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Schools, community groups and businesses are encouraged to sign up and compete to earn the most points.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">It is hoped this will encourage entire communities to become more active and inspire lasting behavioural change.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/hashtag\/BeattheStreet?src=hash&amp;ref_src=twsrc%5Etfw\">#BeattheStreet<\/a> is coming to transform Sheffield into a giant game from 16 June \u2013 28 July! Earn points as you walk, run, cycle, scoot or roll around the city. How far can you go? <a href=\"https:\/\/t.co\/sHsbW2vNAN\">https:\/\/t.co\/sHsbW2vNAN<\/a> <a href=\"https:\/\/twitter.com\/movemoresheff?ref_src=twsrc%5Etfw\">@movemoresheff<\/a> <a href=\"https:\/\/twitter.com\/SheffCouncil?ref_src=twsrc%5Etfw\">@SheffCouncil<\/a> <a href=\"https:\/\/twitter.com\/YorkshireSport?ref_src=twsrc%5Etfw\">@YorkshireSport<\/a> <a href=\"https:\/\/twitter.com\/SheffChildrens?ref_src=twsrc%5Etfw\">@SheffChildrens<\/a> <a href=\"https:\/\/twitter.com\/sheffhallamuni?ref_src=twsrc%5Etfw\">@sheffhallamuni<\/a> <a href=\"https:\/\/t.co\/P98gjtBKUF\">pic.twitter.com\/P98gjtBKUF<\/a><\/p>\n<p>&mdash; Beat the Street Sheffield (@BTSSheffield) <a href=\"https:\/\/twitter.com\/BTSSheffield\/status\/1377214232417206275?ref_src=twsrc%5Etfw\">March 31, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p class=\"p1\"><span class=\"s1\">Dr William Bird, CEO and founder of Intelligent Health who developed Beat the Street, said: <\/span><span class=\"s1\">\u201cIf we want to improve the health and wellbeing of the country we need to be ambitious, provide a clear narrative to get people active and support them on their journey.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8220;Physical activity has more health benefits than any other single intervention and is the means to a healthy community.\u201d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Cllr Mary Lea, Sheffield City Council Cabinet member for Culture, Parks and Leisure stated the game will also encourage families to swap cars for greener forms of transport.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">She said: \u201cWe need to make life easy for people to take up cycling, walking or using public transport and that can only be achieved incrementally.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cThrough initiatives such as these we encourage people to walk and cycle more instead of using cars. It\u2019s a great way of inspiring people to be healthy both in the short and long-term.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sheffield is to be turned into a &#8220;giant game&#8221; as a free council initiative aims to get more families active this summer. Beat The Street wants to encourage communities to &#8220;walk, cycle, run, scoot and roll\u201d across the city between June 16 and July 28. Lamp posts across Sheffield will have \u2018Beat Boxes\u2019 installed on [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":33178,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6,27],"tags":[],"class_list":["post-33174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-sport"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beat the Street: Council to encourage families to exercise by turning city into a playground - Sheffield Wire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sheffieldwire.co.uk\/index.php\/2021\/04\/26\/beat-the-street-council-to-encourage-families-to-exercise-by-turning-city-into-a-playground\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beat the Street: Council to encourage families to exercise by turning city into a playground - Sheffield Wire\" \/>\n<meta property=\"og:description\" content=\"Sheffield is to be turned into a &#8220;giant game&#8221; as a free council initiative aims to get more families active this summer. Beat The Street wants to encourage communities to &#8220;walk, cycle, run, scoot and roll\u201d across the city between June 16 and July 28. 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