Pimlico Pizza started life as a food truck, serving pizzas to the people of Sharrow Vale.\u00a0<\/span>This meant, while Sheffield\u2019s food and hospitality industry were decimated by three national lockdowns, they could still serve takeaways to their customers.\u00a0<\/span><\/p>\n Being able to adapt to ever-changing restrictions has boosted their business, but despite Pimlico Pizza\u2019s success over the past year, its owners Imre Von Schreiber and Isabella Phillips are parking the truck for now. <\/span><\/p>\n They have secured a lease on the old Floor Decor shop on Abbeydale Road and will begin renovations to turn the unit into the area\u2019s newest restaurant.\u00a0<\/span><\/p>\n Von Schreiber said: \u201cWe have been fortunate to live in this amazing city, with its brilliant hospitality community and support from loyal customers. Starting a restaurant will be a challenge, but we are hugely passionate and excited about what we do.\u201d<\/p>\n The city\u2019s food and hospitality industry has taken the brunt of this damage. The council report shows that nearly three quarters of businesses within this sector are operating at critical sales levels, meaning their sales and income have plummeted.\u00a0<\/span>\u00a0<\/span><\/p>\n Many well-known staples of the city\u2019s food and drink scene have fallen victim to the pandemic since last March. Popular venues such as Harland Cafe and the Devonshire Cat were forced to close, making Von Schreiber and Phillips\u2019 efforts even more remarkable.\u00a0<\/span><\/p>\n Phillips said: \u201cThe past 12 months has been a terrible time for everyone. Throughout the pandemic, we have used social media constantly to engage with the local community and without this, the business wouldn\u2019t have thrived in the way it has.\u201d<\/p>\n \u201dWe feel that it is the perfect place for a pizzeria\/bakery, and we hope that we will compliment the other businesses in the area and deliver delicious food to our customers.\u201d<\/p>\n Von Schreiber and Phillips aim to open the restaurant in the early summer.<\/p>\n","protected":false},"excerpt":{"rendered":" Credit: @Crumb.Sheffield A Sheffield street trader which has thrived throughout the COVID-19 pandemic is set to launch a new restaurant in Millhouses.\u00a0 Pimlico Pizza started life as a food truck, serving pizzas to the people of Sharrow Vale.\u00a0This meant, while Sheffield\u2019s food and hospitality industry were decimated by three national lockdowns, they could still serve […]<\/p>\n","protected":false},"author":33,"featured_media":30303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[38,36,155,156,157,9],"class_list":["post-29970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-business","tag-covid-19","tag-crumb","tag-millhouses","tag-pizza","tag-sheffield"],"yoast_head":"\n![\"\"](\"https:\/\/awesome-shockley.77-68-72-77.plesk.page\/wp-content\/uploads\/2021\/02\/157B4549-EE26-421C-B512-1A12536EF34F-240x300.jpeg\")
The pandemic has severely impacted Sheffield\u2019s economy. A business survey run by Sheffield City Council revealed that 58% of businesses in the city had seen cash flow worsen since the start of the pandemic, either significantly or to critical levels.\u00a0<\/span><\/p>\n